Site owners: get guaranteed CPM's that you set yourself for advertising space!

• Either purchasing this display at the price of your guaranteed CPM. In this case, you get 100% of the guaranteed CPM
• Or we will pass this display in a transparent manner to your normal advertising agency. In this case, Criteo does not take any commission: you get 100% of the revenue which comes from your normal advertising sales agency.

To go further:

• What is Criteo for Publishers?
  Criteo for Publishers is a new system which allows you to market a part of your advertising spaces with a CPM price that you set in advance.
• How does that work?
  You set your guaranteed CPM: this is the CPM which you are prepared to sell your inventory to Criteo
  For every advertising display, Criteo is committed to:
  

  • either purchase this display at your guaranteed CPM price. In this case, you get 100% of guaranteed CPM.
  • or, pass this display on, in a manner which is transparent, to your usual advertising sales agency. In this case, Criteo does not take any commission: you get 100% of the revenue which comes from your usual advertising sales agency.
• How does Criteo decide to buy my advertising spaces?
  Prior to each advertising display, Criteo will calculate in real time if it can purchase this display at the guaranteed CPM or not. This calculation depends on the guaranteed CPM that you have set and the quality of your traffic :
  

  • The lower the guaranteed CPM, the greater the probability that Criteo will buy the display, and vice versa
  • Moreover, the higher the quality of your traffic the greater probability that Criteo will purchase the display, and vice versa.
• How is the quality of my traffic measured?
  The quality of your traffic depends on numerous parameters. It nonetheless correlates strongly to the conversion rate observed on the advertising sites which use Criteo, further to advertising on your site.
• What is the risk for me when using Criteo for Publishers?
  The only risk you run is making more money!
  Enrolling with Criteo for Publisher is entirely free. There are no running costs. You can stop at any time without justification, without advance warning and without any penalty.
  If you set your guaranteed CPM too high, Criteo will not purchase any of your advertising display. In this case, you will just continue to receive 100% of your revenue from your normal sales agency.
• How do I determine my guaranteed CPM to maximise my revenues?
  If you are using one single sales agency, start by calculating
  your monthly CPM = your current advertising revenues / (current advertising sales per month / 1000)
  If you are using several sales agencies, do the same for each one and determine the minimum CPM of your various sales agencies.
  Then set your guaranteed CPM = monthly CPM of your sales agency + 10%
  You will therefore be guaranteed that all displays sold to Criteo will bring you 10% more than if you had entrusted them to your normal sales agency.
  
• How can I change my guaranteed CPM?
  You can change your guaranteed CPM at any time. To do this, you have a personal secure interface available to you 24hours a day. Your new guaranteed CPM is taken into account immediately.
  In addition, you can set a specific guaranteed CPM for each advertising format on your site.
• Is this system compatible with my other monetisation methods?
  Yes, our system is compatible with most terms and conditions on the market as it is based on behavioural analysis (not content-based).
• Will my relationship with my advertising sales agency change?
  Absolutely not. You keep your account and your normal access codes. You will continue to get your revenue directly from your sales agency. At the end of the month, you just get an additional cheque from Criteo!
• How can I try Criteo?
  It's very easy. All you need to do is register on our site and integrate our advertising code in your pages. This only takes a few minutes. As soon as your site is validated, you can start receiving Criteo revenues.
• What are the conditions for taking part?
  You have to have an Internet site which has at least 300000 advertising impressions each month. Your site must meet with the laws in force and not have any content which is of a pornographic or offensive nature attached. It is imperative that you are over 18 years-old to be remunerated.
• Do I have control over the advertising displayed by Criteo?
  No, Criteo advertisements appear automatically, according to Criteo recommender systems. Criteo works with the biggest retailers on the web. In any case, offensive advertising will not appear on your website, nor illegal content.
• In what way am I remunerated by Criteo?
  By connecting to your interface, you are able to follow detailed statistics on a day to day basis of the spaces purchased by Criteo, as well as your revenue.
  Payments are made by request on your behalf, subject to a confirmed minimum amount of 150 €. Instructions for receiving payment are detailed on the site.
  Only impressions which are non-fraudulent are taken into consideration in the remuneration. To see the details of the remuneration conditions, please consult the General Conditions of Use of Criteo for Publishers.
• What is the risk to me in the event of fraudulent impressions or clicks on Criteo advertisements?
  Firstly, only non-fraudulent impressions are taken into consideration in your remuneration. Then, you risk your revenues being cancelled, in conformance with the General Conditions of Use of Criteo for Publishers. Ultimately Criteo reserves the right to terminate service for any use which is judged to be suspicious.

Contact us